One More Season: The Real Reason You Can't Quit Your Favorite Ubisoft Franchise
You've rage-quit. You've uninstalled. You've told your squad you're done for good — and yet, three weeks later, you're back in the lobby like nothing happened. There's a reason Ubisoft's biggest franchises pull you back in, and it's not an accident. Understanding the design patterns behind that pull might be the most useful thing you read all year.